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Matt Baron
To have us check Matt's
availability, to receive his further program information or to
schedule a call with Matt Baron,
Call 877-234-6086
 If
the military were your biggest customer, wouldn’t you be
delighted if you could land a former Procurement Officer to
manage your sales efforts? If your law firm defended
white-collar clients, wouldn’t it be a coup to score a former
prosecutor in the same area? The sort of “unfair advantage” one
needs to compete?
Since 1984, Matt Baron has been in the business of crafting
stories. For nearly all of that time, he has been a newspaper
reporter. Now, as president of Inside Edge: Public Relations &
Media Services, he provides that insider’s edge for clients
seeking to navigate the media jungle.
Starting in 2001, Matt has trained media professionals through
programs such as Go Figure: Making Numbers Count, Life-Saving
Tips for Deadline Reporting and Conflict Reporting. He also
regularly trains public relations professionals, business
leaders and others on how to maximize their chances of securing
media coverage.
Matt’s experience in the fast-paced world of daily journalism
has enabled him to hone superior interviewing and interpersonal
skills amidst a variety of pressures. From parents of murder
victims to targets of investigative reporting, he knows how to
draw out even the most reluctant and identify the significant
from the seemingly mundane.
A graduate of Northwestern University’s Medill School of
Journalism, Matt’s work has appeared as a syndicated column and
in a variety of national and regional publications.
They include the Chicago Tribune, Chicago Parent, USA Today,
Time and Sports Illustrated. He has developed not only strong
media connections, but also a first-person insight into how
reporters, editors and producers think, their day-to-day
challenges, and what draws them to one story idea over another.
Matt resides in the Chicago area with his wife, Bridgett, and
their twin children, Zachary and Maggie Rose.
Areas of Expertise
Communication
Creativity
Networking
Public Relations/Media
Target Audience
Fellow professional communicators—media, public
relations pros, marketers, salespeople. Also, managers and
leaders of corporations and organizations of any kind.
Top 3 reasons to have Matt
Baron as your next speaker:
I am an excellent communicator with a high level
of creativity and people skills.
I do my homework—I am extensively well read and I prepare hard
to ensure I deliver on an organization’s needs.
I have a passion for empowering individuals and groups with the
truth that they have what it takes to succeed—I don’t “talk
down” to people, but point out all the foundational steps they
have already taken to thrive in their endeavors.
Fees:
Keynote:
$2,000
Half Day: $1,250
Full Day: $1,750
Matt's Most Requested Programs:
PAVE the Way to Powerful Communication
Practice active silence--be a sincere audience
Ask engaging questions--find out what makes people tick
Value all people--everyone has a story to share
Expand your comfort zone--you may be surprised by what you learn
This four-step process has served Matt well in his career as an
award-winning journalist, sought-after national trainer for
press associations, and owner of his own public relations and
media services firm. This program provides insight into how
anyone can apply the same steps to enjoy greater success in
their chosen path.
Go Figure: Making Numbers Count
This practical, fun session is for anyone seeking to improve
their command of math and statistics, as well as to use numbers
in the best possible context. With insights relevant to
publishers, editors and reporters as well as communications and
public relations professionals, "Go Figure" helps you spot the
intriguing numbers that lurk beneath the surface and provide you
with the scoop.
PR Secrets From A Media Insider
Do you want to increase your immediate chance of getting media
coverage? What about establishing credibility and creating
long-term relationships with key decision-makers in the
newsroom?
Then shift your focus from what you want to what the media need.
In PR Secrets From A Media Insider, Matt shares practical,
easy-to-apply principles that empower you to anticipate those
needs and enjoy more—and more favorable—coverage.
Testimonials:
Your presentation was both engaging and
informative. As the marketing director for my bank, I definitely
learned some tips in dealing with the media—I wish I’d known
some of them before! -Ruth McLaren, president, Oak
Park-River Forest (Ill.) Rotary Club
I just want to say that your presentation last night was
outstanding! I think we all walked away a lot more optimistic
about using the media for our benefit and with a better
perspective for what "the media" is looking for from us. Thanks
for the insight and suggestions—I will be the first to let you
know how successful I am in dealing with my company’s PR going
forward! -Stephanie McDonald, president, Everything
But Time, Inc.
"Journalists often overlook the importance of using numbers to
tell a story to readers. Matt Baron breaks that barrier. He
shows how numbers are not only an important part of
storytelling, but they can also be revealing, compelling and
sometimes even fun. Matt's ability to "think numbers" amazes
me." -Scott Stone, Editor/general manager, The Daily
Herald
"Matt, thanks for your "Go Figure" presentation to the Chicago
bureau. You raised some great points that reminded us all that
numbers tell their own stories-and they better be accurate. The
"Golympics" game was eye-opening fun about how many surprising
ways good numbers can go bad and end up misleading readers."
-Marguerite Michaels, former Chicago bureau chief, Time
magazine
"Convention attendees absolutely loved your presentation, Matt.
De-mystifying the numbers and helping them to make sense out of
the complex writing situations those numbers present definitely
resonated." -Brenda Reed, executive director, New
England Press Association
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